Know you app better

Types of App:
There are so many different types of Apps available in the market that it is mindboggling. Many of us are aware the type of platform apps that are made available but we are not privy to the different types and kinds of apps available in the market. This goes much beyond categorising the different types of App based on its architecture and interface.

Basic table functionality – This kind of app displays only the basic static information. Calendars, food recipes, diet planners etc. fall under this category. The email layout in an iPhone is a good example of this. Definitely the easiest to build and design and is a good option for businesses who want a “Simple” App that displays and features only basic information.

Database-driven custom functionality – Imagine you have a lot of content that you want to utilize or feature. A fitting example here would be, just suppose you are a dog breeder, and you have many hundreds of dog breeds that you want to feature and display in a perfectly synchronised and organized manner.

Games – These have the largest range of complexity, starting with something as simple as a PONG type functionality (imagine Atari) all the way up to a 3D game that has high-speed racing, scoring points etc. Incorporating the user experience via the physical movement of a device, and hooking into the Game Centre are all made possible.

Enhancement or Modification of the device firmware or hardware – This means you take certain functionalities of the phone, such as the alarm, camera, or flash, and make it look a whole lot better.

Fully dynamic apps – Similar to database-driven apps, these apps are the kind that relies purely on external information – Twitter, Weather Channel, Facebook etc.

Custom utilities– These are apps that are geared towards allowing the user to input content in a specific way.

Everything else – The list above covers 95% of what's in the Windows or Google play store or the Apple Appstore today. The type of app you want to develop, may change based on how much you want featured, how much content you have and how much control you want to have over the entire process. It's important to realize that you can get apps designed and developed quickly and cheaply if you know what type of App you want, require or under what category it falls. Going into a process without being open to another option could cost you big time or it involves a lot more time and effort for both you and the App developer.

App Development Process:

The app development process can be broken down or divided into four major parts – Idea, Layout and Planning, Design, and Going Live.

1. The Idea
This is the evolvement or genesis of how, which and where the App will be going and just one step after “I want an App.” Looking at the App store, there are dozens of different directions you can go in– simple information, a game, interactive, information-loaded etc. You can imagine that the more complicated it is, the more it's going to cost – but it also offers a higher chance of getting a good ROI or Return on Investment. Games are complicated, but can go viral easily. Simple apps don't do much, but they are cheaper and easy to build. The first-step in the process is for you to find your sweet spot, which here is the budget and marketing effort.

2. Functionality Layout
This step involves going through every single screen and understanding how all parts of the App interact with each other– Like, “if I click or touch a button, what happens?”

You will be amazed at how many steps and scenarios there are for even the simplest of Apps designing. The functionalities and features that need to be defined and built-in also play a part in the final cost of your App.

3. Design
Design comes in typically once the programming and functionality have been defined – the designer gets a full list of what needs to be created.

Design can make or break an app, plain and simple, so don't scrimp or skimp on this. You need a great icon, splash screens, tab icons, and dozens of other assets that need to be tied together. We talk about the design that goes into us making an App that has a combination of things you require and it is a Winning Apps made just for you.

4. Going Live
This requires setting up an iTunes Connect account ($99/year) and then filling out all the required information about the App – icons, descriptions, pricing, etc.

Most of this is pretty intuitive once you get the files loaded, and a lot of it can be done by your technical team. The setup is also a onetime thing, so if you decide to develop another App later on, you already have an account you can add it into. You can see everything happening. You can also have someone monitor this account the way you would have someone monitor your PPC or SEO campaigns so that you are always maximizing your visibility, traffic and revenue.