The remarketing service that Google has in place is a very neat and smart way to get in touch with users and visitors to your website, who would have visited your website and not really bought anything or may not have posted a query or engaged you for any service.
The best example for this would be an ecommerce website like Amazon. You as a user may visit Amazon and go through a couple things you are looking to buy, but you are not able to decide and so you exit the website without making a purchase. Later, when you are online, you will start seeing the very same products in the form of ads positioned and showing up in other sites or even when you are in some other website, or you are online. This in a way acts as a reminder and you are retargeted so that the person makes a decision and finally buys the product.
With Google remarketing, the ROI and the conversion rates are a lot better. Remarketing is a very smart way of advertising. Since the target audience is already known and what they seek and have in mind is also known. All that it takes is for them to be reminded and they finalize the purchase. This way, sales will happen and also helps improve the brand presence.
When people visit websites, cookies are placed on your device or computer and every time you are online or browsing, then the image or text ads specifically catering to what you had searched will appear. And this is a form of online advertising that many people opt for.
If you want Nextweb to carry out the Google remarketing service, just let us know.